When Information Technology “Goes Social”
Outline
Standard Information Retrieval Ranking
PPT Slide
Information Retrieval Goes Social
Traditional Information Filtering
Information Filtering Goes Social
Why Does this Happen?
Hypertext Then
SIMS 202 Gedanken Experiment
What’s Going On?
CS and the Social Sciences
What is this leading to?
Turning the Tables
Why Study Society?
Two Options
Society In the Large
Example
Some Relevant SubDisciplines
Why Study Diffusion?
Diffusion Background
Differences in Rates of Spread
Patterns of Spread
Adoption Change over Time
Applying this to the WWW
Adapting the Definitions for the WWW
Why the WWW?
What Innovations to Study?
Which Innovations to Study?
Example Formatting Idiom
WWW Assumption
Procedure for Study
Technical Impediments
Talk Re-Cap
An Ambitous Research Plan
Email: hearst@sims.berkeley.edu
Home Page: http://sims.berkeley.edu/~hearst